Don't trust your precious memories to just any storage media. The innovative materials (24 carat gold reflective layer) found in Archival Gold DVD's make these one of the most reliable storage mediums available, protecting them from heat, humidity and oxidation. The Scratch Armor protective coating layer prevents scratches, scuffs, dirt, chemicals and fingerprints, maximizing the lifespan of your disc. Lasting 100 years, much longer than traditional DVD-R's. Just like museums and major universities, you too can store on Archival Gold.